The client

SHADO eyewear is a start-up eyewear brand from Silicon Valley with an innovative, patented design for ultra-thin sunglasses and a need for a modern brand strategy to attract a younger audience. 

The project

SHADO is a start-up eyewear brand from Silicon Valley. In order to launch the new e-commerce website, I provided creative direction, produced and photographed all of the product photography used in their online catalog and other media outlets.

Brand guide

The results

Brand name

Brand name was created with company's slogan in mind: always with you

Identity

Values

During the discovery phase, main values identified as: freedom, function & beauty