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Allister Sunglasses, LATAM
Photoshoot for Vesta Lugg influencer collaboration
The project
Allister is an eyewear brand based in South America that creates fashion-forward eyewear. To attract a younger demographic, I titled their new collection "Generation-A" and produced and photographed an influencer collaboration between the brand and Chilean fashion it-girl, Vesta Lugg.
The results
Generation-A
Campaign successfully attracted a younger demographic
Below budget
Shoot produced for half of the market rate that it would typically cost in CA
Audience reach
Campaign reached over 1 million new audience members and increased sales