The client

Allister is an eyewear brand that creates fashion-forward eyewear. They are based in South America and have a need for strong photo and video content for their e-commerce website and social media accounts.

The challenge

When the brand was created, the client didn't have a clear and specific plan to which market the product was going to be sold to. Allister Sunglasses was created to mainly sell online, and one year after their launch their sales were very low. In addition, the brand wasn't known in the country, and the price for the product was well over their competition's. The client wanted to know how they could improve their online sales.

The approach

After researching domestic brands, markets, income-levels, & age groups, We suggested that the client  manufacture a more affordable line & also focus on a younger, mid-income audience. For this we created 2 separate collections (Generation-A & Luxe). The first would appeal to a younger audience more prompt to buy online. The other would target a high-end, older consumer. We proposed web re-design & new photography.

Photography

The results

A new demographic

The photographic art direction allowed the brand to reach a new demographic

Product photography

Below budget

We produced several photography sessions that met the client's budget