Where is everybody?
You’ve worked hard to earn your title (or belt). You’ve made your dreams come true by opening up your very own martial arts school in your hometown. You are an official business owner. So why aren’t students walking in and signing up?!
The challenge that many martial arts school owners commonly face is the same challenge that all small businesses face: consistently bringing in new customers that turn into life-long, loyal customers. While you know you have the expertise to keep your students returning, you just can’t seem to get in front of qualified leads. Your Jiu Jitsu instructor may have taught you the secrets of perfecting an arm bar, but they probably left out the details about how they are able to bring in all of their students.
When it comes to being a business owner, the term “wearing many hats” is an often-used phrase. From interior decorator to accountant to legal consultant to (let’s face it) sometimes janitor, being the boss comes with an enormous amount of responsibilities and need for being an expert in many areas. However, knowing when to delegate areas that you need help in is the first step to attracting new students to your school. By recognizing areas that you can leave to the experts, you allow yourself to do what you do best for your business, being a leader, an educator, and a mentor.
Why can’t students find me?
Marketing is the tool that brings you customers. In order to announce to the world that you have something to offer, you need marketing. To say it simply, marketing is the oxygen that keeps your business alive. Without it, no one will know your amazing school exists, and students need to know you exist. You have years of martial arts expertise that you need to share it with them. Whether your discipline is jiu jitsu, muay thai, karate, or judo, you understand that it takes time and dedication to build your practice and become and expert in your field.
When it comes to marketing your martial arts school, it’s also important to understand all of the areas of expertise that come in to play. Marketing is basically the umbrella that encompasses all of the following aspects: advertising, sales, market research/analysis, search engine optimization (SEO), branding, print collateral, product development and distribution. From your website to your logo to the interior design of your school, everything your business touches says something about you and what you have to offer your students. Have you ever stopped and analyzed what your website really says about your business or whether your logo is legible when it’s printed small on a business card or whether the copy on your Facebook ad is truly effective? These are just a few of the questions that a seasoned marketer is happy to analyze and optimize for you.
Where can I find a marketing agency for my Martial Arts School?
When it comes to selecting a martial arts marketing agency to assist you, it is important to note what the martial arts agency’s strengths are and who are some of their clients. You will want to ensure that they understand your martial arts business, how it functions, and in what areas your school can improve its marketing efforts. With the right marketing expert, you will be able to take one more item off of your plate so that you can focus on running your business effectively.
Marketing affects all areas of your business so it is important that you understand the areas that your marketing professional identifies as channels with potential for growth. They may take a look at your business’ statistics and identify that your Google or Facebook ads just aren’t targeting the correct demographic in your community. Another area they may is suggest is updating the photos on your website or social media pages by hiring a photographer to take high-quality photos of your martial arts facility. Showcasing your business in its best light is key to attracting customers.
Ultimately, by aligning your business with a martial arts marketing agency, you will be one step closer to growing your leads and online presence.
Why is my online presence and reputation so important?
We all know that first impressions say a lot. If you’re looking for a great Brazilian restaurant online in Southern California and you find a result that has only 1 out of 5 stars on Yelp, are you really going to take a chance on investigating whether this is true or not? The answer is most likely no. Poor online reviews will only inspire you to keep on scrolling. This is why a business’ online presence and reputation is so important. You have just 1-2 seconds to make a great, lasting impression that will pique the searcher’s interest and make them want to learn more about you.
For this reason, you want to ensure your website, social media pages, and marketing content are engaging and show with the highest-quality photos, videos, and information about your martial arts school. A well-rounded marketing agency can help you craft your online presence and guide you in the areas that can be improved or enhanced.
In Southern California, there is a dense amount of competition for martial arts schools. With the region featuring some of the world’s best schools, it can be easy for small businesses to get lost in the clutter. Utilizing market research about the demographics in and around your school’s location, you can identify niche areas that can be marketed to in order to stand out from the rest of your competition.
When will I see results?
Now that you have found an agency and have identified potential areas for growth within your business, you are ready to launch the big campaign you have been working on. Now depending on your specific marketing plan, the results can come quick or they could take months to see results, such as in SEO initiatives for your website. It’s important to discuss your expectations up front with your marketing agency. Whatever your goal is, it is important to not get discouraged and be willing to make changes in your plan. Have patience, and with the right guidance, you will be attracting new students to your school in no time!